The Impact of Social Media Usage on the Organisation’s Reputation Risk through its Cybersecurity

The utilisation of social media among organisations is growing tremendously and seen to be moving forward in line with the rapidly evolving technology Malaysia. It inevitable that not only provides benefits but also exposes various risks. Local often get public attention when an issue related organisation goes viral on media, exposing them reputation risk eventually affecting their reputation. Changes affect relationships stakeholders. Most today are aware importance using media. Despite beneficial usage encounter risks require must catered wisely. Due vulnerability there a high possibility being attacked, which indicates need for effective cybersecurity organisations. aim this conceptual paper discuss relationship between organisation’s risk, predictably act as mediator variables.